CHINESE BUSINESSMAN FINED FOR COUNTERFEIT PUMA SHOES

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Posted by admin on January 27, 2026 at 3:04 AM

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A Chinese businessman, Simon Huang, has been fined K1,200 after admitting to selling counterfeit Puma-branded shoes, in violation of Section 6(1) of the Merchandise Marks Act.

Between July 1 and August 7, 2025, Huang allegedly offered for sale 95 pairs of men’s shoes bearing a trademark resembling the registered Puma mark.

The counterfeit branding was deemed likely to deceive consumers, leading to his prosecution.

Upon admission of guilt, the court imposed a fine of K1,200 as penalty.

Section 6(1) of the Merchandise Marks Act prohibits the sale of goods bearing counterfeit or misleading trademarks.

The law is designed to protect consumers from deception and safeguard the intellectual property rights of registered brands.

The case highlights the growing challenge of counterfeit goods in Zambia’s retail market.

Counterfeit products not only undermine consumer trust but also affect legitimate businesses and brand owners.

Authorities continue to stress the importance of vigilance and enforcement to curb the circulation of fake goods.