SEED CO ZAMBIA LAUNCHES 419# USSD PLATFORM TO EMPOWER RURAL FARMERS

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Posted by admin on October 9, 2025 at 8:58 AM

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Seed Co Zambia has launched a new USSD platform aimed at empowering farmers across the country, especially those in remote and rural areas with limited internet access.

The service allows farmers to Browse Seed Co’s seed varieties Receive agronomic advice and Place orders directly from basic mobile phones

Seed Co Zambia’s Marketing Manager Grace Kalungu, emphasized the company’s commitment to innovation and accessibility:

“This USSD campaign represents our promise to make technology work for every farmer, whether you’re in Lusaka, Chipata, or a rural farming community in Muchinga.” She said.

Ms Kalungu underscore that the platform builds on Seed Co’s digital journey, which began in 2021 with the launch of its online shop a lifeline during the COVID-19 lockdown.

However, she noted that the online service mainly benefited farmers with reliable internet, leaving many rural growers excluded.

Ms Kalungu, added that to bridge this gap, the company developed the *419# solution, ensuring that farmers with basic mobile phones can now access vital agricultural services.

She concluded that the platform also supports data-driven decision-making, helping Seed Co tailor its offerings to farmers’ evolving needs.